We are passionate about helping businesses harness the power of organic social media to build their brand, engage their audience, and drive measurable results.
Seamlessly “intertwined” with our client’s mission and goals, we become an extension of their team to develop effective digital strategies and eye-catching content that lead to results.
As a proud alumna of the University of Southern California, I received a Bachelor's degree in Public Relations and began my career with the City of Anaheim. Here, I discovered my passion for crafting dynamic campaigns! Now, I am one of the Co-Founders of Intertwined Inc. and RAD Camp, an incredible non-profit that serves children and adults with developmental disabilities.
I specialize in empowering businesses to build their brand and connect with target audiences on digital platforms. My passion lies in connecting people, and social media allows me to do that every day. Our goal at Intertwined Inc. is to seamlessly integrate with our client's missions and objectives, developing effective strategies and eye-catching content that boost engagement, drive traffic, and generate leads.
I’m blessed with an amazing husband, twin boys, a daughter, and a tiny dog. I’m a workaholic, spreadsheets make me insanely happy and I believe any time of day is the perfect time for champagne!
Meet our CEO
Bringing a refined aesthetic vision to Intertwined Inc., I craft unique and bold social media campaigns that seamlessly translate into captivating designs. With a sharp eye for identifying and promoting brand elements, I create elevated experiences that inspire storytelling and engage communities both online and IRL.
I earned my Bachelor’s Degree in Hospitality and Tourism Management with an emphasis in Event Management from San Diego State University. My career has allowed me to work alongside incredible brands, companies, and individuals, including three Fortune 500 companies including American Express, to execute multi-faceted promotions.
I work out every day so I can indulge in a glass of wine every night, and I believe in dreaming big, working hard and making the impossible a reality! I have a wonderful husband and two RAD boys who are the center of my life and enable me to live my passion for serving and loving those with developmental disabilities beyond my role as Co-Founder of RAD Camp.
Meet our CEO
Meet our team of social media experts!
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Jaimee Lieske
Director
@intertwinedjaimee
Jaimee Lieske
As the Director of Become Intertwined, I bring over a decade of experience in marketing and social media management to our agency. I hold a BA in Communications with an emphasis in Media Studies from DePaul University in Chicago (still a city girl at heart!), where my passion for pop culture sparked a career that allows me to seamlessly blend creativity with strategy. In my role, I oversee the strategic direction of our entire client portfolio, ensuring that our content aligns with the latest trends and platform innovations. I’ve found my niche in managing luxury real estate and hospitality accounts, where I thrive on crafting campaigns that resonate in a rapidly evolving digital landscape. Outside of the office, you’ll likely find me in a spin class, planning my next international adventure, or enjoying family time with my husband, pup, and newborn son!
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Director
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Mia Greco
Creative Social & Events Manager
@INTERTWINEDMIA
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Mia Greco
I launched my career after earning a Bachelor's Degree in Sociology from Saint Mary's College of California in college athletics. Now, with over 7 years of experience in Social Media Marketing, my passion for digital storytelling has expanded to enhancing brand visibility and fostering meaningful connections across various clients and industries. I combine a keen eye for design with a deep understanding of content strategy, excelling in transforming ideas into visually captivating and strategically effective content. Outside of work, I enjoy spending time with my husband and two dogs, diving into creative home projects, or baking new dessert recipes. While I’m a homebody by nature, I love hosting family and friends for game nights or casual dinner parties!
Creative Social & Events Manager
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Frida Hernandez
Senior Account Manager
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Frida Hernandez
As the Senior Account Manager at Intertwined, I focus on developing high-level social media strategies and using data-driven insights to help our clients shine. My approach combines a deep understanding of social media trends with a passion for compelling storytelling. I earned my BA in Media Studies and American Studies from the University of California, Berkeley, and I leverage my experience working with a diverse portfolio of clients to create engaging social media content that delivers real results. My previous roles include working with brands in the higher education, hospitality, and e-commerce industries. When I’m not busy strategizing, you can find me exploring my hometown of San Diego with my husband and pup, perfecting my sourdough bread recipe, or diving into my latest book club read!
Senior Account Manager
@intertwinedfrida
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Kelly Gardner
Account + Strategic Partnerships Manager
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Kelly Gardner
I am an adventurous, hockey fanatic who is totally coffee-obsessed! Bringing 7 years of dedicated experience as a social media Account Manager, I am a proud alumna of Grand Canyon University where I received a Bachelor of Science in Sports Management and a minor in Marketing in just 3 years. Social media thrives in the present, and my expertise is real-time coverage and live updates to ensure our client’s brands are always in the moment. By showcasing their brand’s experiences, I create engaging, participatory content that fosters emotional connections to and amplifies their marketing impact beyond those in attendance. On weekends, you’ll find me exploring spontaneous adventures, enjoying time with friends and family or cheering from the stands at any sporting event or concert!
Account + strategic partnerships Manager
@intertwinedkelly
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Evelyn Caicedo
Account Manager
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Evelyn Caicedo
In my role as Account Manager, I bring over 3 years of experience transforming brand narratives into powerful, engaging stories. With a Bachelor of Science in Visual Communication Design from San Francisco State University and a strong foundation in anthropology, my expertise lies in crafting content with innovative marketing strategies that resonate with diverse audiences. Beyond my role, I also lead our Internship Program, mentoring the next generation of social media professionals. When I'm not at the forefront of brand promotions, you’ll find me exploring the great outdoors - whether it's at the beach, rock climbing, or backpacking. I deeply appreciate travel and culture, and I have a personal goal to visit a new country each year!
Account Manager
@intertwinedevelyn
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Missy Spencer
Account Manager
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Missy Spencer
Graduating from Cal State University Fullerton with a major in Public Relations and a minor in Human Communications, I bring over four years of experience in social media and PR. As a specialist in communication, relationship building and influencer marketing, I thrive on elevating brands through strategic partnerships with aligned content creators and on-trend content. My background in PR equips me with the tools to craft compelling narratives and drive impactful campaigns, expanding client reach, engagement, and overall social media presence. When I’m not driving an online presence, you might find me singing along to the latest trending audios while I walk the Dana Point Harbor!
Account Manager
@intertwinedmissy
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Cam Patten
Account Manager
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Cam Patten
I graduated from the University of Oregon with a Bachelor’s in Public Relations and a minor in Business Administration. SCO DUCKS! There, I discovered the power of social media in creating effective marketing strategies and connecting with audiences, turning college campaign work into real-life social media contract experience. My love for TikTok and content creation flourished, instilling a deep passion for creating meaningful connections between businesses and their audiences while staying proficient in each platform's unique features, algorithms, and best practices. Outside of work, new experiences and opportunities are what I’m all about. Whether it's trying local restaurants, traveling, or participating in trivia nights, I'm always up to try something different!
Account Manager
@intertwinedcam
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Emily Herrera
Jr. Account Manager
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Emily Herrera
As a Jr. Account Manager, I bring over four years of experience in social media marketing, working with a diverse range of clients. My expertise includes social media management, content creation, copywriting, strategic planning, community management, keeping up with industry trends, and other marketing initiatives, all designed to drive engagement, creativity, and meaningful connections with audiences. With a background in Advertising from the Art Institute of San Diego, I developed a passion for this field. Outside of work, I enjoy great music, shows, movies, and savoring good food and coffee especially when shared with family and friends.
Jr. Account Manager
@intertwinedemily
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Menchu Sanchez
Account Coordinator
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Menchu Sanchez
With a BA in Business Administration-Marketing from San Diego State University, I am passionate about blending creative storytelling and analytics to provide our clients with innovative marketing strategies. My experience spans key areas of digital marketing, including SEO, copywriting, digital advertising, and branding, ultimately leading me to specialize in social media marketing. As a social media Account Coordinator, I focus on content creation and community management for luxury real estate and technical services brands, creating tailored strategies that elevate our client's online presence. When I'm not building online communities, you can find me enjoying a matcha latte at a local coffee shop, curating the perfect playlists for a run, or capturing life's moments through the lens of my film camera.
Account Coordinator
@intertwinedevents
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Sabrina Amiri
Account Coordinator
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Sabrina Amiri
With a BS in Business Marketing and a minor in Leadership Studies from Chapman University, I bring a passion for social media management and a diverse background in affiliate marketing, content creation, and trend analysis. My experience ranges from the beauty industry to luxury hospitality, giving me a unique perspective on creating impactful digital campaigns. As a Social Media Account Coordinator at Intertwined, I focus on developing and optimizing engaging content across multiple platforms while also serving as a community manager. My passion for this field ignited during an international experience in Australia, where I gained hands-on skills in graphic design, photoshoot coordination, and campaign reporting for hospitality and lifestyle brands. Outside of work, I’m dedicated to health and fitness—you can often find me in a pilates or barre class. A proud Canadian with a love for travel and culture, I’m always seeking new adventures and look forward to exploring more of the world in the future!
Account Coordinator
@intertwinedSabrina